Related links:
http://echoreverb.tumblr.com/post/4158184703/back-in-the-wild-by-mariah-parker
http://kingoftoys.blogspot.com/ (not same King of Toys)
https://kingoftoys.com.cy/en/ (not same King of Toys)
http://mattwatier.deviantart.com/art/The-King-of-Toys-40885604 (ditto)
http://www.antiquetrader.com/features/donald_kaufman_toy_collecting_king (ditto)
http://secretfunspot.blogspot.com/2008/06/marvin-glass-legendary-toymaker.html (ditto)
2014: Lego becomes “king of toys”, surpassing Mattel.
http://www.thekarachiite.com/2014/09/lego-crowned-the-undisputed-king-of-toys/
According to the Wall Street Journal, Mattel lost out to Lego because of the decreasing interest in their Barbie brand. Lego capitalized on the hit blockbuster film ‘The Lego Movie’ that released in February of this year to much critical acclaim.
Lego may have won the battle against Mattel but the war is far from over… Their recent victory was a slight one, so Mattel still has a fighting chance. Does a Barbie film sound like a good idea?
There have been reports in the media about a ‘Masters of the Universe’ film currently in the works, which would be a reboot of the 1987 film of the same name. With the recent success of ‘Teenage Mutant Ninja Turtles’, Mattel may consider the ‘Masters of the Universe’ franchise to appeal to a more male demographic. If they can make a series of films on these two classic toy-lines, then the California-based company can take the fight straight to Lego.
For now however, Lego is the undisputed King!
Now the *real* King of Toys, or one I call simply the Toy King…
Sunklands 